Use of WhatsApp Business and Automated Agents

**Communication via WhatsApp Business**

Eternity Group uses the **WhatsApp Business API** as a communication channel with its users. Through this platform, users may receive informational, commercial, or customer support messages. These communications may be managed by **automated agents powered by artificial intelligence**, designed to provide fast and personalized responses.

By initiating or continuing a conversation with Eternity Group via WhatsApp, the user accepts the terms of this privacy policy and authorizes the use of their data as described herein.

Personal Data Collected and Processed

During interactions via WhatsApp and other channels, we may collect and process the following data:

- Name, surname, and phone number.

- Message history and interaction records.

- Contact time, response preferences, and technical data (device, operating system).

- Navigation data on our websites and apps, where applicable.

- **Metadata related to conversations**, such as frequency, duration, and contact method.

Purpose of Data Processing

The collected data is used for the following purposes:

- Provide support and customer service.

- Automate responses using artificial intelligence.

- Conduct satisfaction surveys and improve our services.

- Send personalized communications, promotions, or reminders.

- Analyze aggregated data for statistical and commercial purposes.

Legal Basis and Consent

The processing of personal data is based on the **user’s express consent**, granted by accepting this policy and/or by initiating communication via WhatsApp.

Consent may be **revoked at any time** by sending “STOP” through the same channel.

Third-Party Sharing and Connected Services

To operate our services, data may be shared with:

- Meta Platforms, Inc. and its affiliates, as the provider of the WhatsApp channel.

- Technology providers offering CRM, automation, messaging, or analytics services.

- We only share data that is strictly necessary and under **confidentiality and data protection agreements**.

We do not transfer data internationally unless adequate safeguards are in place in accordance with applicable laws.

Data Security

We apply technical and organizational measures to protect personal data, including:

- Message and metadata encryption.

- Restricted access to systems through secure authentication.

- Confidential data processing in protected environments such as **WhatsApp Business Private Processing**, where applicable.

User Rights

Users may at any time:

- Request access, correction, update, or deletion of their data.

- Withdraw consent for automated communications.

- Request limitation or object to data processing.

To exercise these rights, users can contact us at: info@eiffmx.com or send a WhatsApp message with the word **"RIGHTS"**.

Updates and Validity

This policy may be updated due to legal or technological changes. The current version is always available on our website.

Last updated: 18/06/2025