---
title: Privacy Policy - Eternity Group Mexico
description: This privacy policy may be modified, changed or updated.
---

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# Privacy Policy

 

# Use of WhatsApp Business and Automated Agents

**Communication via WhatsApp Business**

Eternity Group uses the **WhatsApp Business API** as a communication channel with its users. Through this platform, users may receive informational, commercial, or customer support messages. These communications may be managed by **automated agents powered by artificial intelligence**, designed to provide fast and personalized responses.

By initiating or continuing a conversation with Eternity Group via WhatsApp, the user accepts the terms of this privacy policy and authorizes the use of their data as described herein.

 

# Personal Data Collected and Processed

During interactions via WhatsApp and other channels, we may collect and process the following data:

- Name, surname, and phone number.

- Message history and interaction records.

- Contact time, response preferences, and technical data (device, operating system).

- Navigation data on our websites and apps, where applicable.

- **Metadata related to conversations**, such as frequency, duration, and contact method.

 

# Purpose of Data Processing

The collected data is used for the following purposes:

- Provide support and customer service.

- Automate responses using artificial intelligence.

- Conduct satisfaction surveys and improve our services.

- Send personalized communications, promotions, or reminders.

- Analyze aggregated data for statistical and commercial purposes.

 

# Legal Basis and Consent

The processing of personal data is based on the **user’s express consent**, granted by accepting this policy and/or by initiating communication via WhatsApp.

Consent may be **revoked at any time** by sending “STOP” through the same channel.

Third-Party Sharing and Connected Services

To operate our services, data may be shared with:

- Meta Platforms, Inc. and its affiliates, as the provider of the WhatsApp channel.

- Technology providers offering CRM, automation, messaging, or analytics services.

- We only share data that is strictly necessary and under **confidentiality and data protection agreements**.

We do not transfer data internationally unless adequate safeguards are in place in accordance with applicable laws.

 

# Data Security

We apply technical and organizational measures to protect personal data, including:

- Message and metadata encryption.

- Restricted access to systems through secure authentication.

- Confidential data processing in protected environments such as **WhatsApp Business Private Processing**, where applicable.

# User Rights

Users may at any time:

- Request access, correction, update, or deletion of their data.

- Withdraw consent for automated communications.

- Request limitation or object to data processing.

To exercise these rights, users can contact us at: [info@eiffmx.com](mailto:info@eiffmx.com) or send a WhatsApp message with the word **"RIGHTS"**.

 

# Updates and Validity

This policy may be updated due to legal or technological changes. The current version is always available on our website.

Last updated: 18/06/2025

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